Meet the Team: Kylie Lupher, Creative Director
Kylie’s creative journey started with a passion for photography when she was in college. She went on to hone her design skills in an agency setting for many years before stepping into the role of creative director, now shining at Aardvark Communications since 2022.
Her passion for branding, typography and photography forms the foundation of her innovative approach to creative direction. Her keen eye and natural curiosity make her an introspective observer, adept at storytelling and design that transforms brands and captivates audiences.
Beyond her creative talents, Kylie is warm and kind; the sort of person you want on your team. I know you’ll enjoy learning more about Kylie as much as I enjoyed interviewing her!
What’s a recent favorite project you’ve worked on?
One of my recent favorites was creating a full brand identity package for Providence Hill Academy, a new school. It was incredibly rewarding to help shape their visual identity from the ground up.
How has your industry changed over the years and how do those changes inform your work as a creative director?
The biggest shift has definitely been the rise of AI and how it’s reshaping the creative landscape. As a creative director, it pushes me to stay curious and adaptable, embracing new tools while still championing the human touch that makes design meaningful.
What brings you joy, both professionally and personally?
Professionally, it’s the chance to design every single day. I truly love what I do; whether it’s branding, typography, playing with color, or even geeking out over paper choices. Personally, traveling brings me the most joy. I love immersing myself in new places and cultures. And, of course, my dogs keep me laughing daily with their funny personalities and quirks.
What do you love about Aardvark and/or your team?
The people, without a doubt. We’re a close-knit group who work hard but also know how to have fun. Carolyn and David set the tone with their genuine care and dedication to making Aardvark a great place to be. I know I could call anyone on the team for help, and they’d jump right in. It’s that kind of culture that makes coming to work such a joy.
Five fast and final questions…
Dogs or cats? Dogs, always!
Beer, wine, or cocktail? Ranch water is my go-to, but I also love a glass of red wine in the winter or chilled white in the summer.
Caribbean paradise or winter wonderland? Honestly, summer in the mountains. Fresh air, hiking and sunshine beat the beach for me every time.
Surprise party? Depends on the day… sometimes yes, sometimes no!
Slow start or up with the sun? I love starting early while it’s quiet and checking things off my list, though I’ll admit, some days sleeping in wins.
Looking to Grow? We’ve Got You
For businesses of all sizes, Aardvark Communications offers a full menu of services including public relations, crisis communications management, advertising, digital marketing, creative, media planning & buying, social media, and web design/SEO. We deliver everything from ideation and strategy to development and execution.
“Graphic and visual design are more crucial than ever in today’s advertising arena, shaping how brands communicate and connect with their audiences,” said Kylie. “I’m thrilled to work alongside a dynamic team, bringing creativity and vision to life every day.”
If you’re looking for a trusted marketing and communications partner to help grow your business in a sustainable way, we want to hear from you! Reach out today.
