When Olivia Morris said yes to Bradley Blizzard, she had no idea her engagement would spark one of the sweetest brand collaborations of the year — or that her soon-to-be last name would trend alongside one of America’s most iconic frozen treats.
The creative spark behind the Mr. and Mrs. Blizzard campaign came from Olivia’s TikTok which initiated the heartwarming collaboration with the bride-to-be. Once the story was in motion, Aardvark Communications stepped in to generate media interest and amplify the buzz. Our role was to secure coverage that captured the spirit of the campaign — and the results didn’t disappoint. From local features to a standout story in People Magazine, we helped share Olivia and Bradley’s sweet journey with millions across the country.
The Texas Dairy Queen Operators’ Council (TDQOC) embraced the opportunity to celebrate the soon-to-be Mr. & Mrs. Blizzard with a series of joyful activations:
- A whimsical engagement photoshoot at a Texas DQ
- Branded swag and custom “Mrs. Blizzard” jacket
- Gift cards and goodies for bachelor and bachelorette parties
- Ongoing digital engagement throughout the couple’s wedding season
And of course, plenty of Blizzard Treats.
The campaign amplified Dairy Queen’s Texas brand with heartwarming storytelling, seasonal relevance, and a highly shareable narrative that media couldn’t resist.
The Results? They were as sweet as a Blizzard Treat.
Aardvark Communications secured:
- $7.7M+ in earned media value
- 287 media placements generating 340.8M+ media impressions
- 100% positive sentiment across all coverage
- A wave of goodwill just in time for summer Blizzard season
Outlets from coast to coast shared the happy couple’s story, reinforcing the Blizzard Treat as a joyful part of life’s special moments — whether it’s date night, wedding season, or just a hot day in Texas.
For us, this campaign was more than just great numbers — it was a masterclass in recognizing an organic opportunity and turning it into national buzz. The Mr. and Mrs. Blizzard story reminded us that real people and real joy can make a brand feel more human — and more iconic — than ever.
Our team had a blast working behind the scenes to turn this one-of-a-kind love story into a media moment — and in the process, helped create memories for the bride and groom that will last a lifetime. It’s the kind of story that reminds us why we do what we do: real people, real joy, and the power of a well-timed Blizzard.
