targeted PR campaign
Case Study for Texas Dairy Queen Operators’ Council (TDQOC)
situation
Bride-to-be Olivia Morris tagged @dairyqueentx in a TikTok asking the brand to be part of her wedding to Bradley Blizzard — yes, her future last name would be Blizzard. Our creative partners at LOOMIS initiated the collaboration. Aardvark Communications was brought on to generate media coverage and amplify the story. The goal: turn a fun moment into a media-worthy, heartwarming campaign that celebrated the brand and the couple.
business challenge
TDQOC wanted to leverage a unique opportunity: a bride-to-be named Olivia Morris was marrying Bradley Blizzard — and asked Dairy Queen to be part of their big day. Aardvark Communications was responsible for creating media interest and generate widespread, positive coverage.
tactics deployed
- Developed and distributed custom media pitches
- Secured national, regional, and lifestyle media placements
- Coordinated interviews and image usage
- Leveraged brand milestones tied to wedding season and summer Blizzard promotions
aardvark's approach
Aardvark crafted a targeted PR campaign positioning the “Mr. and Mrs. Blizzard” story as a joyful, made-for-summer feature. We focused on lifestyle, local, and national media outlets, leveraging custom pitches, media assets, and human-interest storytelling. By emphasizing authenticity and the unexpected brand tie-in, we created a media narrative that resonated emotionally and seasonally.
results
Aardvark Communications generated 340.8M+ media impressions, 287 placements, and $7.7M+ in earned media value — all with 100% positive sentiment.
Feature story in People Magazine
