Case Study_CAR

event strategy & promotion

Case Study for Cargo Eye Care

Cargo Eye Care working with Aardvark Communications


Cargo Eye Care hosted an event at their practice office to celebrate their 15th anniversary. The event featured a trunk show from St. Laurent and Chloe eyewear as well as raffle prizes and giveaway items. The event served as a means of engaging with existing patients as well as generating sales and driving new prospects into the office.

business challenge

Our challenge was to generate awareness and attendance for Cargo Eye Care’s 15th anniversary celebration event.

tactics deployed

  • Creation of anniversary event logo and campaign themes

  • Facebook and Instagram campaign (events, posts, reels and stories)

  • Digital Marketing (Facebook and Google display ads)

  • Email campaigns to existing patients

  • Email campaign targeted to select group of high-value customers offering exclusive access to St. Laurent and Chloe eyewear

  • In-office signage and collateral

  • Partnered with eyewear manufacturers’ reps to extend the reach and impact of the social media campaign

aardvark's approach

The agency developed a robust social media and email campaign to engage with patients and prospects for the three-week period leading up to the event.

aardvark-collins partnership & collaboration

Cargo Eye Care experienced remarkable success with our social media campaign generating improvements across various metrics. We achieved an increase of 5% in new followers, while average engagement rate per post skyrocketed by an impressive 96.25%. Non-follower engagement surged a remarkable 175%. Additionally, post-interactions soared by an incredible 368%, capturing increased audience attention. Most notably, social media to website conversion increased by 33.3%, reflecting the effectiveness of our tailored strategies in driving customer engagement and contributing to the overall success in their event.


Cargo Eye Care had the single best day of sales in their history, exceeding their typical daily sales volume by 360%.

Engagement Rate Per Social Post
Social Media Conversion Rate
0 %
Cargo Eye Care 15th Anniversary Invitation by Aardvark Communications
Cargo Eye Care Web Banner 15th Anniversary
Cargo Eye Care's 15th Anniversary Event
Cargo Eye Care team