In a recent episode of The Jeff Crilley Show, Aardvark Communications founders Carolyn and David Alvey sat down to share the remarkable story behind their 30+ year journey in marketing and public relations. The husband and wife duo, who have built one of North Texas’ most respected agencies, offered a look into their creative beginnings, long-standing client relationships, and commitment to community impact.
The conversation began with a full circle moment, the “celebrity garage sale” campaign that first caught Jeff Crilley’s attention decades ago and was later featured in his book Free Publicity. The inventive fundraiser, which benefited the Leukemia & Lymphoma Society, brought together Dallas Cowboys legends and local celebrities for a cause, demonstrating the Alveys’ hallmark blend of creativity, strategy, and purpose.
David shared how Aardvark Communications began in 1992 after the unexpected closure of his previous agency. Determined to do things differently, he built Aardvark on the principles of honesty, transparency, and lasting relationships, values that continue to define the firm today. Carolyn joined shortly after, bringing her creative flair and deep connection-building skills, creating a partnership in both business and life that has guided Aardvark’s steady growth.
Over the years, the agency has cultivated decades-long relationships with major brands such as Park Place Dealerships and Dairy Queen, while also supporting smaller, locally rooted clients like Cargo Eye Care. Whether leading statewide campaigns or crafting intimate event experiences, the Alveys emphasize that success comes from teamwork, passion, and mutual respect, both within their agency and with their clients.
Beyond their client work, Carolyn and David have made significant contributions to causes close to their hearts. Carolyn played a key role in the creation of the AMBER Alert system, an initiative that began locally in Dallas-Fort Worth and grew into a national life-saving network. The Aardvark team also supports organizations like Wipe Out Kids’ Cancer, packing care kits for families facing unexpected hospital stays.
As David shared in the interview, every client relationship begins with a conversation, a chance to understand goals, align expectations, and ensure a strong fit. For the Alveys, great work is built on great partnerships.
From creative campaigns to community advocacy, Aardvark Communications continues to exemplify what’s possible when talent, integrity, and passion come together.
Watch the full interview on The Jeff Crilley Show to hear Carolyn and David’s inspiring story in their own words.