We all know the importance of marketing and having a solid strategic plan. Everything in a marketing strategy has its purpose and works together to drive results, but where does social media come into play? Social media can be scary and overwhelming to jump into, but it is critical in today’s marketing strategy.
There are 4.95 billion social media users worldwide. That makes up more than 60% of the population, so if social media isn’t part of your plan, you’re potentially overlooking engagement with about two-thirds of the global population. (The power of social media marketing, 2023) Social media builds brand awareness, but it also can create leads, foster community, boost sales and strengthen your brand’s positive sentiment.
Content, Aesthetics, and Impressions – oh my!
In the case of social media, first impressions matter. Social media is often the first place people will look when they hear of a new brand or company. That means your pages have to be captivating and tell your story effectively.
Users will look to social to find out the company’s mission, the value they bring, and overall vibe. This is why having a strategy is important – from the content you post, to the way it presents on your page, it all tells your story.
The Power of Brand Awareness through Social Media
If you’re looking to build a community, social media is the place to do it. Different social platforms allow for your company to present different sides of itself. For example:
- LinkedIn is great for business-oriented posts, including goals, achievements and more.
- Instagram is great for aesthetics and showcasing your brand or product to its best advantage.
- TikTok is where you get to be real, authentic, and funny.
All of these platforms show off your brand in different ways to tell your story.
As you post on multiple platforms, the goal is to grow your community – and you may notice unique patterns on each one. The fun of social media is that every day is a little different, and you never know what could spark the next viral moment.
Let’s Make Social Media Work for You
Since 1992, Aardvark Communications has powered innovative strategies for a diverse range of clients, delivering success through expert advertising, public relations, digital marketing, creative design, social media management, and traditional media solutions. Our holistic approach ensures that every facet of your brand is aligned, impactful, and ready to thrive in today’s fast-paced media landscape.
Ready to take your social presence to new levels but not sure how or where to start? We’ve got you covered. Contact us today and find out how we can help grow your social media audience and turn engagements into leads.